Foundational positioning and messaging, from seed through growth.

Savvy provides data-driven, foundational messaging that helps startups win customers at the top and bottom of the funnel. From seed to exit, our comprehensive approach gets you better results from your marketing spend.

We are Savvy, from 25 years of branding, messaging, marketing, and selling for these top brands:

Bonnie DeMoss, Founder and Messaging Leader of Savvy

Savvy is the culmination of all the learnings, insights and best practices I’ve gleaned and curated as a marketing leader in brand strategy and corporate messaging for over 20 years. As a VP of Strategic Marketing at Ogilvy, I’ve led teams in market research, brand strategy, messaging development and sales enablement for clients such as IBM, SAP, Cisco and CDW. Most recently, I was a Strategic Messaging Leader for a large SaaS company where I activated the corporate narrative through solution messaging, developed target personas and defined the messaging strategy for marketing activities, partners and sales.

Throughout my career, I’ve worked with numerous companies that have struggled to course-correct their marketing due to lackluster results and ROI. Often, that’s after years of investing valuable time and resources into solving complexities that could have been avoided if they’d had the right foundational messaging from the start.